KAsset appoints Adisorn Sermchaiwong as new executive chairman


KASIKORN Asset Management Company Limited (KAsset) announced that Mr. Adisorn Sermchaiwong has been appointed as the Company's executive chairman. Having been in the financial industry for more than 27 years, he will take the helm of KAsset amid the numerous challenges of global economic volatility. Given his experience and expertise in the financial realm, he is ready to learn new things and serve investors while also driving the organization forward with sustainable growth. The appointment of the new executive chairman will take effect January 3, 2023.


KAsset has appointed Mr. Adisorn Sermchaiwong to be the company's executive chairman in place of Mr. Vasin Vanichvoranun, who has resumed the position of KASIKORNBANK's executive vice president. The Board of Directors' resolution on the appointment of the new executive chairman is effective January 3, 2023.


Having been in the financial sector for more than 27 years, Mr. Adisorn has extensive experience and expertise in the capital, securities and banking businesses. He will be in charge of three businesses of KAsset, namely mutual funds, private funds and provident funds, to propel the company towards sustainable advancement. He will also provide support and promotion of KAsset's advisory role with the aim of forging productive relationships with customers and business partners, and the development of digital platforms in response to users' requirements.


“Joining KAsset is my new, challenging mission amid the slowing trend of the world economy and high market volatility. In my view, there is opportunity in every crisis, and if we see that opportunity, we will be in an advantageous position. It is my intention to carry on the tasks in which KAsset has already proven quite efficient, so that such tasks become more successful, including the establishment of funds to cater to all demands, funds management to generate the best returns in all market conditions, provision of honest and straightforward advice for customers and business partners, and development of investment channels, in particular digital channels, to be more convenient for users of all ages and lifestyles. With the cooperation of all staff members, I will make the most of my experience to apply to the prevailing circumstances, and I am ready to learn new things with everyone", said Mr. Adisorn.


KAsset has maintained its number one position with the largest market share in the mutual fund industry. The company presently holds assets under management (AUM) valued at THB 1.37 trillion, which can be divided into THB 957 billion in mutual fund business, THB 228 billion in provident fund business and THB 187 billion in private fund business (based on data from AIMC as of November 2022). In addition, KAsset has won many awards from leading organizations at home and abroad, such as “Best Fund House – Domestic Fixed Income" from Morningstar Fund Awards 2022, and “Best Fund House" for the fourth consecutive year from the Best of the Best Awards 2022. All of these efforts mark its outstanding performance in efficient fund management, being accepted among Thai investors and leading global investment institutions.